Why People Aren’t Clicking Your Call to Action Button

Customers love to read your content, but for some reason they aren’t clicking your call to action button.

There’s a call to action button on your page, but the sales and leads just aren’t rolling in for some reason. Why not? Below are some of the most common reasons your visitors aren’t clicking your call to action button – and, even more importantly, what you can do about it.

 

Can’t See Your CTA Button

You’ve made your call to action button bright and shiny, you’ve tried to put it in the right place. How can your potential customers fail to even see your CTA button? Simple, you didn’t give them a reason to notice it right off the bat. By making the button obvious, oftentimes isn’t obvious enough.

Make your content compelling. You want to grab attention by offering something valuable right off the bat. Minimize the amount of time it takes to see your call to action. Location, location, location! Readers eyes will tend to skim and scan your page, you’re going to have to think about your call to action in terms of its immediate impact.

 

Your CTA Looks too “Heavy”

Heavy in this context refers to something else: the “cost of clicking.” People have a quick clicking-finger, always ready to click somewhere else if they think it’ll take too much work to go through your content.

Don’t overwhelm them. This is why marketers run A/B tests for their call to action buttons. They want to see what gets people clicking! Spotify’s call to action button for example, is a simple green button placed in the middle of the page. It consists of two words: “Download Spotify.” Is it fancy? No. Is it effective? Definitely.

 

Nothing Urgent in Your CTA

Why should someone click your CTA? This is the central question that you have to answer if you expect to make any sales or leads online. To make your button more urgent, start using power words. A free course. A secret bonus if you sign up. Rather than improvement, use boost. A boost sounds more immediate. Power words grab your attention and paint a picture.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

 

 

One Month Left of 2017, Make It Count!

There is officially one month left of 2017, let’s make it count! Now, before you go ahead and start thinking about 2018 full time, make sure you take time to reflect back on 2017.

 

Retirement Savings
With only a month left, there’s still enough time to start tucking away some money for retirement. Retirement savings may not be as attractive as paying off old debts, but it’s just as important. Retired you will thank yourself in the future. Being able to tuck away some extra dollars means that you’ll have a little extra cushion money when retired!

 

Stay in Touch
Staying in touch with past clients is a great way to keep your network warm and cozy through the holidays – it may also get you new business. There’s no need to send a fruit basket, but a friendly email or a nice card is a great way to stay in touch. Especially over the holidays, put some thought into your card. Thank them for their business, express why you enjoy working with them and mean what you say. This is a great opportunity to reach out and show them that they’re business is valued.

 

Pros and Cons
Ask yourself what went well this year? Did certain things not work? What are things that you’d like to change? The best part about looking towards the new year is taking a quick look back. Take note of the things that worked and didn’t work this year. So that moving forward into 2018 you’ll have a fresh start on all kinds of things.

Update systems, create new streams or revenue, work with new partners or let old ones go. How can you set yourself up for more success in 2018?

 

There’s still a month left of the year. Before diving into 2018, take a chance to reflect back on 2017. Make sure to have all your boxes checked, and you’ll cruise into the new year feeling refreshed and ready for success!

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Financial Tips Every Business Owner Should Know

Understanding finances is the cornerstone to running a successful business. There are so many helpful financial tips that business owners typically learn the hard way. Some of these tips may seem obvious while others may actually surprise you, but these tips are here to help business owners learn these financial situations the easy way, not the hard.

 

Patience is Key
Starting a business tomorrow isn’t going to make the money you want it to. In some cases, years could go by and business owners still winter why they’re still broke. Usually because they’re living in a field of dreams that just isn’t true. Starting a business requires some serious hard work, sales skills and charm – especially in the beginning stages!

 

Running a Business IS Risky Business
Some may say “There’s nothing to lose”, but in reality, you have an entire business that could be lost. Some businesses have very large start-up costs and very high failure rates. There’s just no such thing as guaranteed income, which is why running a business is risky business. Business owners get really excited about an idea and then a few months later they realize it does require risk, therefore making them uncomfortable and bailing on that idea.

A true entrepreneur understands that everything is a risk! Having one job and one paycheque to some is riskier than running their own business where they control the income. Not everyone sees it this way, and some even wish they hadn’t started a business. Being able to understand that running a business can be risky is an important financial tip to learn early on.

 

It’s Not All Yours
Business owners need to account for gross, net profit and taxes in their finances. You may need to make at least 5 figures a month to comfortably meet your business and personal goals. This is one of the toughest financial lessons for business owners.

 

Gross vs. Net
There’s a huge difference between your gross income and your net income. You could be making an easy six figures, but if you’re putting all that back into your business you will probably have a net profit of $0. You may already know the difference, but the challenge with it is working on increasing your net income. Over time it’ll get easier, but it certainly isn’t fun.

The silver lining to these financial tips is that over time, business owners will improve. Unfortunately, there isn’t a manual for all this stuff but experience is usually the best teacher in these cases.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Black Friday Business Strategy: Amazon

While Thanksgiving is this weekend for our friends south of the border, businesses have their eyes on Black Friday and Cyber Monday – even though turkey, mashed potatoes and pie sounds really good! Everyone is prepping for the busiest shopping weekend of the year and strategizing how to become victorious in-store and online.

 

It may seem contradictory for businesses to discount their products just a few days out of the year. But it’s a phenomenon that has led to increased sales, fantastic promotional opportunities and success rate. Sales are expected to increase by 3.4% compared to last year, generating 1/3 of their overall sales.

 

Over the last few years, analysts have noticed a gradual shift in Black Friday shopping, many consumers have turned to the internet to do their spending rather than fighting through lines and hordes of people in-store.

 

The celebratory shopping day that is Black Friday continues through the weekend into Cyber Monday. Cyber Monday a great way for companies to drive increased sales and gain online traffic. It’s also a great strategy to combat slow business days following the mayhem shopping weekend. Shoppers can’t resist a good sale!

 

Amazon

Amazon has truly set the standard for Black Friday and Cyber Monday. The company doesn’t limit their sales to just one or two days. They start Black Friday deals the Friday before the main event and call it “Black Friday Deals Week.” Amazon Prime members have access to deals at least 30mins before the general public. Their strategic move doesn’t just result in a high volume of online traffic, but results in an increase in sign-ups for Prime membership for the remainder of the year.

 

Overall, Black Friday and Cyber Monday have created a sales extravaganza that is bar none. Businesses both large and small continue to benefit from these shopping holidays. So much so that these two days of sales easily surpass the other 363 days of the year.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

3 Tips When Shopping for an Invoicing Service

What works for your business may not work for another’s business, this is true in just about every aspect of a business, especially when trying to find an invoicing service. When searching for the right invoicing service for your business, here’s what you need to look for:

 

Currency
With everyone and anything being accessible on the internet, you have the opportunity to have a global clientele. But, with this you’ll need to be able to accept different currencies. So if you plan to have a global clientele, you need to make sure that whichever invoicing service you choose can accept multiple currencies – without charging you an arm and a leg for the conversion rates.

 

Fees
A rude awakening for most beginning business owners are the payment processing fees for credit cards. Although you can’t get rid of these fees entirely, you can at least do your research and shop around for the best deals. Look for an invoicing service that has a straightforward and easy fee structure.

Once you’ve found the most straightforward structure, be sure to compare how much the fees actually will be. Fees are important, but they aren’t everything. If they have a low service fee, but don’t accept foreign currency then it may not be suitable for you.

 

User Experience
Business owners like to get paid quickly and easily. Your business’ invoicing service needs to be both simple for you and your customers. There’s no use in using an invoicing service that is super complicated, your customers are going to think the same thing.

It’s difficult enough to get people to hand over their money, let alone if the process makes it even more difficult. Make sure your invoicing service accepts credit cards and ACH payments. Some prefer to have one or the other, but accepting different forms of payment will benefit your business.

 

If you do your research correctly, you’ll find several invoicing services! Business owners need to find the right one that works best for them. Following these 3 main tips will help you at least narrow down the search! Happy Hunting!

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Here’s How to Get Paid On Time

No one likes being in those tough situations where a client is late on a payment and you have to make a collection call. Collection calls are usually held off and made haphazardly only when you’re short of money and need those funds to pay expenses. By holding off on making that call and collecting, your business and cash flow suffer.

 

You’re never too busy to make collection calls, no one likes to make them. They can be tedious and risky. It could create tension with the client and potentially jeopardize future business with that person – or you could not get paid at all. Take a look at these tips to help make sure that you get paid on time.

 

Acceptance Letter

By adding an acceptance letter to your invoicing process, the client signs this document after you have delivered your product/service but before invoicing. Make it clear that everything has been delivered, it’ll prompt clients to disclose any potential issues they may have.

 

Managing Disputes

If the dispute is valid, address the issue immediately. In this case, consider showing them the signed acceptance letter. Only if this approach doesn’t work, then consider speaking to a legal counsel to determine the best solution.

 

Track Your Invoices

Take notes on a notepad or use the invoicing aging report that comes with most standard accounting packages.  This will allow you to keep track of who owes you what and when.

When the invoice is a few days past due, give them a call and ask if there are any issues and if they can provide you with an expected payment date.

 

Late Payments

Always remember to show your client respect and professionalism – even if they don’t show it to you. This is both a good business tactic but also a good collection tactic.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation.

 

5 Tips to Avoid Holiday Burnout

If you haven’t already started humming Mariah Carey’s All I Want for Christmas, you might start after this! We all know that the holidays can be a tad overwhelming for any business. The holiday burnout usually begins with events and parties, work obligations and family commitments, finding time to shop – a lot of high expectations with only a little amount of energy to sustain it all could cause you to boil over.

Once November hits, finances, family issues, work, illness and over-scheduling are common obstacles. You can avoid the crazy holiday burnout with these 5 tips!

 

Plan Ahead

Small business owners don’t always want to completely leave their responsibilities for weeks on end. Rather than constantly checking your emails, or rushing to the phone whenever it rings, let co-workers and clients know the specific times and dates that you will check your emails and voicemail over the holidays. By planning ahead for regular check-ins, this will help keep your holiday burnout and stress levels to a minimum.

 

Tidy Your Desk

By avoiding the clutter on your desk, you’ll help avoid mental clutter. The last thing you want to do when you get back to the office after the holidays is deal with outdate items and papers on your desk. For each piece of paper, either toss it, pay it, file it, or act on it! Once you’re done organizing, both your mind and desk should be clearer and more relaxed.

 

Holiday Goals

Rather than telling yourself you’re going to bring in 12 more clients by the end of the year, set daily goals. Tell yourself that you’ll contact 6 of those clients today, 6 tomorrow. Breaking down a larger goal into daily, smaller goals, you’ll get your work done more efficiently.

 

Stuff Your Stocking, Not Your Inbox

Be sure to check that you have plenty of space in our inbox to store all your emails and also your voicemail while you’re away, your colleagues, clients and employees will feel a lot better knowing that their emails will be ready and waiting for you to open up when you return.

 

Step Away from The Desk

It’s the holidays, during those weeks leading up the holidays it’s important to take a break. Go for a walk, take some time to decompress and compose yourself! It’s important to schedule some quality downtime in order to maintain balance in your life. The holidays are no reason to stop exercising or taking care of yourself, no one needs the added stress of not fitting into your jeans post-holiday season!

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

Remembrance Day – Lest We Forget

 

 

On Remembrance Day

 

At Bullfrog Insurance we salute entrepreneurs 364 Days a year because starting a business takes courage and succeeding at business takes commitment.

 

However, on November 11th we salute those who put others before themselves, those who serve our great country, those who serve the purpose of peace everywhere and those who have made the ultimate sacrifice.   On Remembrance Day we take a moment to think about and thank all the service men and women who do so much for our country, democracy and freedom everywhere.

 

From the entire team at Bullfrog Insurance, we wish everyone a peaceful Remembrance Day.

 

 

RIP: Traditional 9-5 Work Hours

There’s been a lot of talk lately about the gradual death of the traditional 9-5 hours, and that seems likely to continue. Thanks to technology and new workplace policies that allow employees to have flexible work schedules, there isn’t a huge need to stick to the traditional work hours. Having an online/mobile workforce is upon us and there are many jobs out there that are flexible in nature.

 

The Freedom of Flexibility

People like to point their fingers at Millennials and say they aren’t interested in working, but for most it’s more about the idea of freedom and having flexibility. With technology and the economy constantly changing it’s a lot more possible to work from home and have more flexible hours. Even with office jobs, there is plenty of room available for a more flexible start and finish time or working from home a few days a week – as long as the work is getting done!

 

Even if you aren’t a business owner, there are numerous options for everyone. If you are a business owner then you get the opportunity to be creative about how you manage your employees and their schedules.  This is an advantage since the rising generation of employees value the importance of a work/life balance.

 

Collaborative communication tools like Slack or Microsoft Teams give you the opportunity to interact effectively with your team when working from home.

 

Work on Your Own Clock

Business owners who have the flexibility to work from home can work at peak hours that are most convenient for them. Technology allows you to be connected and complete your work tasks as necessary from anywhere!

 

Though there are still some traditional 9-5 working hour businesses, it’s simply not as necessary or as common as it used to be. It’s a lot easier for both you and your employees to create a schedule that fits yours and their needs, allowing you to take back control of your time and create the work/life balance that everyone wishes for.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

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