Here’s What You Can Do to Adjust Your SEO

It’s 2018, SEO has changed. There’s no more keyword stuffing, no more spamming the search engines, getting anxious over this word and that word has become a huge waste of time. But the problem is that some people still believe that there’s nothing they can do on the page to improve the returns they see from search engines. This isn’t true at all. Here’s how to can rearrange your on-page content to ensure its search engine friendly and ready to capture potential leads.

 

Keyword Research: Putting Your Website in Front of the Correct Eyeballs

You have to begin by laying down the foundation for all of your on-page SEO efforts. This means doing your research. Keywords and key phrases that are effective are the ones that your potential leads and clients are currently inputting into the web. There are many different keyword research strategies out there. Many marketers will even pay for Google AdWords and similar tools just to get information, that’s how seriously they take keyword research.

 

Remember to always keep in mind that keyword research is the foundation of everything you’ll use when it comes to your SEO, so it’s worth the time taking to mine those golden nuggets.

 

Make Your Content Specific

Think about it, you have title tags, keywords, and descriptions to write. Headlines. Sentences. Alt text. There’s plenty of space to use to demonstrate who you are, what you do and who you serve. A generalized keyword or phrase isn’t going to get you noticed by the search engine – not enough to put you in the top 30, let alone top 10. You’ll also have more relevance reaching audiences who are specifically looking for your type of business.

 

Some ways you can enhance the specificity of your online content is location, specific services offered, unique content and combinations. This isn’t to say that you need to stuff your on-page content with keywords necessarily. But you should always be aware of putting these items on the page to get the specific attention you need from search engines.

 

Manage Your Expectations

You won’t make it to the first page of Google for “Insurance” by just including that keyword on your site. You’re competing with some of the biggest insurance names on the internet for that spot. Sites with very large marketing budgets and SEO experts have plenty of money to throw at drawing in business organically. But this doesn’t mean you have to exclude yourself and never try to optimize your on-site content.

 

Managing your expectations by putting in the work required to find those potential clients who are searching for something a little more specific. The harder you work on your online presence, the more results you’ll see. You’ll start to see old blog posts gain traction in search engine results, the valuable stuff you put online doesn’t just affect your online presence for one day. It keeps going.

 

Now this won’t all happen overnight. If your business is lagging in the SEO department, make improvements, edit and get a second opinion online. Overall, you’ll find that there’s a lot more that you can do to your page than you thought.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Marketing Strategy: Add Blogging To Your Website

Is blogging still a pro-active marketing strategy, or is it a waste of time and effort?

 

The surprising truth is that it’s more important than ever for your business to have an active blog. It’s also extremely important to truly understand how blogging actually works in your overall marketing strategy.

The biggest reason why blogging is still a pro-active marketing strategy is that none of us actually own social media. Meaning that we have absolutely no control or say over any of changes and updates that occur on social media daily.

Examples: Changing algorithms; banning certain types of ads; increase in ad prices; shutting down accounts (accidental or for no reason at all)

Some things are out of our control, but it doesn’t have to be that way when running a blog for your small business.

 

Content Marketing

Blogging, articles, sharing wisdom, content marketing, it’s all essentially the same thing. All of which have the same purpose, to sustain yourself and your business online. It’s how you build trust, and more importantly, get found.

The issue is that most people still look at blogging as something someone does to express what they did that day, or to rant about something on their mind. But it’s not just that, what they aren’t seeing is an amazing marketing tool for their business.  A tool that allows you to establish yourself as an expert and then monetize that expertise.

Once you start to look at blogging as a marketing tool, your overall perception of it will change. You’ll begin to see it as an opportunity to connect with your audiences while also providing them with valuable resources they can use to solve a specific problem.

 

SEO

If someone can’t find you, they probably won’t hire you. This is another reason why blogging is an important part of your marketing and SEO strategy, because your content actually shows up on search engines.

Social media can do a lot for you, but it can’t do this. So, if you’re focused on SEO (which everyone should be), then blogging isn’t lost for you.

 

You’ll Be Everywhere

With a blog, you and your business can be everywhere. You start with publishing your blog to your website. You then use social media to drive traffic to said blog. Also, you can repurpose the content into something like a podcast or a video and put a link back to your site in the description box.

At the end of the day, we as people consume content in so many different ways, and a blog is just one part of your overall strategy to reach and engage with your audience.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Super Bowl Advertising for Small Businesses: Good or Bad?

It’s that time of year again, with more than 100 million viewers, it’s Super Bowl season. For small businesses, with a reach this big, is a 30-second spot really worth $5+ million? Probably not to be honest. Unless your brand needs to flex its muscles against its super-spending competitors, there isn’t a whole lot of practical value involved in paying that amount for just a single advertisement.

 

Don’t Be Just Another Face in The Crowd

On the most eventful Sunday of the year, given the deluge of commercials, performances and big plays that occur – it’s hard to make a lasting impact on the minds of consumers. Unless your brand is able to deliver a commercial that’s so over the top and super memorable, it’s not going to be impactful enough to make spending that amount worth it. Whether your trying to raise your brands awareness or compete with the major corporations and ad agencies, it’s best to be prepared to overspend on a marketing company that inflates the value of its products and services.

With 100 million plus viewers, how many of these people are within your target demographic? Unless there is a call to action, which could likely detract from the appeal of your ad, you won’t be able to see any tangible gains from this sort of investment.

At the end of the day, what is the likelihood of your add being remembered and translating into thousands of new customers? Splurging on a super bowl ad spot, to most, it just not worth it from a business standpoint. If you want to impress, it will certainly accomplish that goal, but the overall return of investment is minimal.

 

Impactful Marketing Ideas

There are other ways to reach the super bowl audience via a different platform. Brainstorm a social media strategy well before the game airs. Sit down and plan out which platforms you’d like to use, any products or services you want to tie into the game, how you’ll monitor and use the accounts before, during, and after the game.

Tweeting about the biggest ads and plays from your businesses Twitter account, using the appropriate hashtags can gain more attention.

You can build your brand in a much more organic and effective manner by targeting smaller events. It may be no Super Bowl, but your ROI will be significantly higher. Do some research and see what your target demographic may be watching or doing and spend your marketing budget better.

Overall, you need to be realistic. Don’t try to go over the top on one single event because everyone else is doing it. Spread out your marketing efforts and try to appeal to only your potential customers. Your business is more likely to benefit from saving money and relying on a small targeted marketing campaign.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Should You Invest Into Bitcoin in 2018?

Bitcoin had quite the year in 2017. We saw its price increase well over 1000% from the beginning of 2017 going from around $1000 all the way up to $19,000 in mid December that same year. That meteoric rise attracted people from all over the globe to start investing. That all said, is Bitcoin still a good investment in 2018?

 

Why Are You Looking to Invest?

Generally there are two types of people investing in cryptocurrency. Those who believe it represents the future of money. The others are those who are simply looking to make money. You don’t have to be one or the other, but more often than not the investor is leaning towards one.

If you believe in the future of money then you are investing into Bitcoin in hopes to one day use it to make purchases. That said, in order for Bitcoin to ever be used as an ever-day currency it simply cannot fluctuate thousands of dollars a day – which it does. But ask yourself whether or not it’s going to settle at it’s current price. If you believe it’s going to rise in the long term, then you should make the investment knowing you’re going to potentially need to ride through a ton of fluctuation.

If you’re simply looking to make money, Bitcoin is very volatile. Bitcoin hit close to $20,000 in December 2017 a month later it has dropped to about $11,000. There are opportunities to make money, a lot of it, when the market fluctuation is like that. The volatility won’t end anytime soon. That being said, if you’re looking to trade on the short game there’s definitely an opportunity there for you.

 

But Where Do You Start?

If you’re a first timer in the crypto world, always do your research. Never invest solely because it’s what everyone else is doing it and making money, and always get informed before investing into anything. For beginners, start by learning about blockchain and how it’s revolutionizing the finance world.

Coinbase

So you’re ready to invest, start by opening up an account on Coinbase. It will give you a much cleaner interface and is great for first time investors. Once you’ve created your Coinbase account, you can make all your trades using Coinbase’s exchange tool called GDAX. GDAX will give you access to real-time data, graphs and lower fees.

Security

You need to make sure that you secure your Bitcoins. You can keep them on Coinbase, but you can also move them offline or into a cold storage wallet. Exchanges have been known to get hacked in the past and those who kept their coins on those exchanges have lost everything. That being said, it’s better to be safe than sorry and move your bitcoins offline when you can.

Don’t forget to be prepared. Like any investment you need to be prepared to potentially lose everything. Always stay up to date with current trends and continue to do your research. Following the news, Bitcoin still remains to be a good investment in 2018 regardless if you are investing short or long. But the choice is yours!

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Plan Ahead When Applying for A Business Loan

In order for many businesses to get off the ground, they need an influx of capital. One of the most common financing aids for small businesses is to look into getting a loan. The overall process for attaining a small business loan has become much easier over time. With traditional banks and online services who are more than willing to supply the funds.

 

Although it’s become easier to attain a small business loan, applying is still a hassle. If you do your homework and are diligent, you’ll manage to avoid these common mistakes.

 

Business Plan is Incomplete

One of the most important things to have when applying for a small business loan is a clear business plan. Some things it must include is a mission statement, executive summary, overall business concept, target audience/market, competition, team, marketing plan and of course, financials.

In some cases, financial lenders may only read your executive summary. If this is the case, then this section must fully summarize your entire business plan. Without these sections included into your business plan, it will appear incomplete and will cause the lender to lose confidence in the business and potentially you as the owner.

 

Check Your Credit Score

The first thing you need to do before you even consider looking into a small business loan, is you need to check your credit score. If everything is in order and your credit report is up to date, then you should be alright. If you have a credit score of 7o0 or above you should have little to no issues borrowing with a low interest rate! But, if your score is under 650, it may be a bit more difficult. Potentially having a high interest rate could hurt your cash flow.

 

Did You Borrow Enough?

If you’re running a start-up, you’ll always need more money thank you think. Unexpected costs could come up at any time while running a business, you need to be prepared. Raising enough capital will be the best way to cover you. Helpful tip, when discussing the exact numbers of your loan, aim for at least 7 to 9 months of just operating costs. So, take the time before going in to construct a proper budget plan.

 

While running a business, and as a business owner, it’s important to select the right financing option that works best for you and your business. If that option is a small business loan, then remember these tips in the process!

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Stay Fit While Running Your Business

Small business owners need to get creative when it comes to establishing times to work out and methods for staying fit. It doesn’t need to be fancy, but your business and everyone around you will thank you when you’re feeling more productive, active and excited about your company and your life.

The challenge is: how do you stay fit while running a small business?

 

Take Exercise Breaks
When you stimulate blood flow you refresh your mind by giving it oxygen and an escape from staring at a computer screen.  Every hour just stand up and stretch, go for a quick walk around the building, do some squats or jumping jacks. On a conference call, walk around rather than sit.  The key is to get up and do something!  If you pause frequently enough, you can get in a few hundred squats or jumping jacks a day!  Studies have shown that breaking up your work leads to a more productive work day. Time spent on exercise is made back in improved productivity.

 

Don’t Forget a Healthy Lunch
You’re hurting your business if you don’t refresh your mind with a nutritious lunch break.  Your body needs nutrition to function properly.  Many small business owners skip breakfast and even lunch sometimes, running mainly off coffee all day.  Doing so is a recipe for disaster.  Skipping meals makes you less healthy and leads to weight gain, since your body reads no food as a signal to store whatever calories it gets. You’ll be amazed how much more energy you can obtain from an apple, snack, salad or sandwich for lunch. Don’t skip meals!

 

Rest
Sleep is critical to your health and well being.  Entrepreneurs are the biggest violators of this because they have so much too do all the time. Get the proper amount of sleep and you’ll be sharper and more energetic.  Skimp on rest and you’ll risk high blood pressure, possible stroke and a variety of heart related issues as well. Bottom line – you’re not invincible, you need sleep!

 

By applying these healthy principles to your lifestyle, you’ll kick off 2018 with more energy to grow your business. You’ll be in better shape too!

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Get Ready for Tax Season Sooner Rather Than Later

Although your mind is probably still getting over holiday mode. The year has just begun and there are already a lot of things both professionally and personally that needs to get done, especially being prepared for tax season.

 

For small business owners, it’s a great time to start thinking about taxes. Now, that may not sound as exciting as mistletoe or holiday parties and dinners was, but they’re important to starting this year on a good and organized note.

 

Organization is Key

Start by organizing all of your financial records from 2017 into one specific place. This should include your profit and loss statement, invoice history, and previous tax paperwork.

 

Arrange Your Quarterly Payments

The past payment date for your 2017 quarterly taxes is January 15th. So, take some time over the holidays to make sure that you have enough money set aside to pay your tax burden and the appropriate paperwork ready to go. The last thing you want to do is start the new year by missing your last tax payment or setting yourself up for a penalty.

 

Plan Ahead

For some small businesses, this could be the last year that you can claim a lot of small business deductions. Deductions are going to be a key part to keeping your small business afloat. Go back and look through your purchasing receipts and be prepared to deduct things from your expenses.

 

It’s the smart move to be as prepared as possible. If you have the time, reach out your accountant. Doing this before the end of the year will help ensure sure that both of you have all the information needed to do your 2017 taxes. By doing these steps and being prepared for tax season now, it will take a mental load off so that you can truly enjoy your holiday season.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Why Your Business Can’t Rely Only on Social Media

Sometimes you have to experiment with multiple marketing tactics for social media in order to find something that works best for you and your business.

 

But why can’t you rely on just using social media? For example, let’s say Instagram is the platform that works best for your business. If you’re spending time and money building your following, but don’t have a website where your followers can get more information. What’s going to happen when Instagram changes their algorithm? Or when people can’t see your posts anymore? You’re going to lose money.

 

Knowing where and when to invest your dollars and what’s the best use of your time.  Once you’ve found what works, you can begin focusing on the tactics that get the most results for your business. If you haven’t figured out what marketing tactics work best for your business, use some of these tips to help figure it out in the coming new year.

 

Instagram

No more are the days of exchanging phone numbers, now it’s exchanging your Instagram names. This is a great opportunity for entrepreneurs to get the most bang for their time and money.

 

Video

This has been a huge tactic used in 2017. Your followers love to see who is behind a brand and fully engage with them. Creating content for social media has been a huge push this year. For example, Facebook ads that use video can cost you far less money than ads with a static image.

 

Facebook Ads

If you haven’t tried them yet, you should. With proper guidance, you can get cost effective conversions for email sign ups – you can also get cheap traffic to your website to collect some emails.

 

Whichever tactic you go with, always make sure you’re directing your followers back to your own website and collecting emails. Not all marketing tactics are going to work for your business. This is why you must spend time experimenting with multiple tactics and see what is the best result to use for your business.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

Why People Aren’t Clicking Your Call to Action Button

Customers love to read your content, but for some reason they aren’t clicking your call to action button.

There’s a call to action button on your page, but the sales and leads just aren’t rolling in for some reason. Why not? Below are some of the most common reasons your visitors aren’t clicking your call to action button – and, even more importantly, what you can do about it.

 

Can’t See Your CTA Button

You’ve made your call to action button bright and shiny, you’ve tried to put it in the right place. How can your potential customers fail to even see your CTA button? Simple, you didn’t give them a reason to notice it right off the bat. By making the button obvious, oftentimes isn’t obvious enough.

Make your content compelling. You want to grab attention by offering something valuable right off the bat. Minimize the amount of time it takes to see your call to action. Location, location, location! Readers eyes will tend to skim and scan your page, you’re going to have to think about your call to action in terms of its immediate impact.

 

Your CTA Looks too “Heavy”

Heavy in this context refers to something else: the “cost of clicking.” People have a quick clicking-finger, always ready to click somewhere else if they think it’ll take too much work to go through your content.

Don’t overwhelm them. This is why marketers run A/B tests for their call to action buttons. They want to see what gets people clicking! Spotify’s call to action button for example, is a simple green button placed in the middle of the page. It consists of two words: “Download Spotify.” Is it fancy? No. Is it effective? Definitely.

 

Nothing Urgent in Your CTA

Why should someone click your CTA? This is the central question that you have to answer if you expect to make any sales or leads online. To make your button more urgent, start using power words. A free course. A secret bonus if you sign up. Rather than improvement, use boost. A boost sounds more immediate. Power words grab your attention and paint a picture.

 

Be sure to visit the Bullfrog Blog often for more tips on productivity, marketing and risk mitigation. While you’re here, click below to get a quote!

 

 

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