As we wave goodbye to 2015 and welcome 2016 with open arms, this time of year presents small business owners, such as yourself, with a great opportunity to set New Year’s resolutions for your business. What important decisions should you make to propel your business forward onto the route of success? Now is a great time to make these decisions and an action plan to support them.
Here are some potential resolutions to make in 2016 to aid in your business’ growth and success:
1. Review and Assess Your Brands Online Image.
Has it been many years since your company’s last website facelift and/or are your customers not interacting with your website as intended? If the answer is yes, to either of those points, you may want to refresh your brands image and/or your site to make it easier for your customers to navigate and utilize. Your website should always be updated with promotions, news, and important insights for it to reflect your current offerings and to create a great first impressions for potential new customers.
2. Let Go of Employee’s That Bring down You and Your Team.
Do you have an employees on your team that make team-work extremely difficult and who bring an overwhelming cloud of negativity towards the business’s environment and objectives? If yes, then it may be time to let them go. By holding on to employees that emit such a negative influence and vibe in the office, you put your business on the brink of losing extremely valuable employees who drive your businesses success.
3. Can Clients and Potential Customers Find Your Business Online?
Depending on the services and/or products your business sells, potential customers who may be interested in your offerings will search for your business online to read available reviews and to just get a sense of the value that your business offers. If your company doesn’t have an online presence in this day and age, it is as if your company doesn’t exist. Without knowing, you may be turning away many potential customers by not having an a foot in the online sphere.
4. Focus on Making Your Existing Customers Happy.
As a small business owner, a lot of your focus and time is placed upon ways to attract new clients and how to offer them exceptional value. While this is great, it’s very important to remember to keep your current client base happy and satisfied in order to keep retention rates high. Although you strive to make new customers happy, the benefit of having a strong group of loyal customers will help your business soar for years.
5. Look at Expanding Your Business.
Gaining a lot of business and ongoing success? If things are in the positive and you see potential for expansion, now would be a great time to investigate your options and see what would work best for your business to continue its growth. Whether it be an additional physical location, additional staff or even opening an online version of your store, the options are endless. Be sure to keep your target market in mind when making such important decisions.
If you have any questions regarding the information above or if you would like to discuss getting the right insurance for your business or for personal risk management, our Bullfrog Insurance brokers would be happy to help you out. Contact us today for a free quote!