Tips to Keep Customers Coming in Your Door, Literally – PART 1

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In today’s world, customers have almost endless options when it comes to where they want to shop and how they want to interact with a brand. This means stiff competition for retailers, especially for traditional brick and mortar stores competing against online retail giants.  Come on, who doesn’t want to do their shopping in pajamas, while eating a bowl of chips and watching Netflix? That being said, the battle isn’t lost yet and people do still enjoy shopping in a physical store, especially ones that work at making the experience exceptional.

Here are some tips to differentiate yourself from the online experience and to keep customers coming in your door:

 

Build Awareness. 
Before you can even think about creating an exceptional customer experience, you need to make sure that customers are actually finding you so that they can have an experience. Whether or not someone actually purchases an item online, they generally start their search there. Invest in improving your search results for terms relevant to your products and make sure that you have a good website where clients can get the information they need on your products, your location, your hours etc. Your website is often a client’s first interaction with you – make sure it’s a good one.

 

Create a Community.  
Differentiate yourself from your competition by becoming the local authority or hub for the products you sell. If you sell bikes, start a weekly riding club, sponsor a charity biking event, do a demo or send a speaker to events that target your clientele. Start a blog or a YouTube account offering tips and other interesting info. The more community you can build with your customers, the more they will come back and the more they will refer you. The more fun you’ll have too.

 

Empower and Arm Your Staff.  
Employees have the potential to be your biggest differentiator from an online competitor. Who wants to wait on hold with customer service for an hour, or pay for shipping to return an item that was wrong in the first place? Turn your employees into technology wielding, customer service ninjas. Give them the power to make quick decisions regarding discounts, taking returns and addressing customer complaints.  Arm them with tools that allow them to quickly check pricing, inventory, upcoming specials and more as they interact with customers.

 

Listen and Take Feedback.
Don’t forget the power of face to face interaction. In a physical store, you have the ability to actually meet your customers in person and hear what they have to say. Talk to your customers and find out what they like and don’t like, ask for feedback in person or offer a reward for completing an online survey. Watch for those who are unhappy or unsatisfied and try to rectify the situation. We all know that an unhappy customer will tell far more people about their experience than a happy one. Don’t miss an opportunity to turn a poor experience into a great one.

 

Make it Memorable.
At some point along the customer’s journey, from finding your website to walking out your door, make sure that they FEEL something. It might be telling them the story behind your business, or peaking their curiosity with a well-designed window display, or offering them a coffee while they’re in the store. Whatever IT is, make sure that it creates a feeling or experience that they will remember.

 

If you can master even a few of these tips, you might just prompt your customers to get off their couches, out of their desks, away from their computers and return to your store, over and over. Keep in mind that you have weapons unavailable to the online world and use them to your advantage. Make sure you don’t miss Part Two of this article, when we’ll look at how you can also add strategies from online retailers to your arsenal.

 

If you have any questions regarding the information above or if you would like to discuss getting the right insurance for your business or for personal risk management, our Bullfrog Insurance brokers would be happy to help you out. Contact us today for a free quote!

New Additions to the Bullfrog Roster

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Along with providing small business owners with a fast, easy, and uncomplicated way to purchase small business insurance, Bullfrog Insurance is proud to announce additions to its roster of simplified products.  Whether you are in need of additional products for your small business or in need of products for personal risk protection, Bullfrog Insurance has you covered.

New product offerings available through Bullfrog Insurance include:

 

Bond Insurance.
There may be times in your business’ operation when you will require a Bond. For business owners who may not know what these are, bonds are essentially a guarantee  that your small business will carry-out its performance and meet a regulatory or financial obligation to your client/fellow business.
For more information, visit HERE.

 

Commercial Auto Insurance.
If your small business relies on vehicles to conduct many of its day-to-day activities, you will need Commercial Auto coverage to adequately protect yourself from liability and cover your assets while on the go.
For more information, visit HERE.

 

Health Benefits Insurance.
Partnering with Green Shield Canada, we now offer  independent business owners, such as yourself, with Health Benefit plans to suit your unique needs. Whether you are self-employed, working on a contract basis or are switching from a current group benefits plan, we have the right plan for you.
For more information, visit HERE.

 

Professional Liability Insurance.
Also known as Errors and Omissions Insurance, Professional Liability Insurance is designed to protect you and your small business against claims of a negligent act, error or omission in the performance or failure to perform professional services. While Commercial General Liability is extremely important and provides coverage for third party bodily injury or property damage, it typically does not cover any losses due to professional services, and specifically does not cover allegations of financial loss arising from your professional services or advice.
For more information, visit HERE.

 

Travel Insurance.
Through partnering with Canada’s leading provider of travel insurance, SecuriGlobe, we offer you fast quotes on a wide selection of travel insurance products that suit your needs. Representing up to 14 of Canada’s largest insurance providers, you can be sure that you’re getting the best policies at the best rates.
For more information, visit HERE.

 

If you have any questions regarding the information above or if you would like to discuss getting the right insurance for your business or for personal risk management, our Bullfrog Insurance brokers would be happy to help you out. Contact us today for a free quote!

 

Tips for Growing Your Small Business

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So you’ve finally got your small business off the ground (congratulations!) and things are positively moving ahead. The next item on your to-do list is to continue to invest in your small business to ensure its ongoing growth and success.

To help your business on its journey through the competitive marketplace, here are some tips to consider to boost your business further ahead:

 

Make Networking a Priority.

Whether it’s going to industry information sessions or introducing yourself to your fellow local businesses, make networking an integral part of your business plan. In order to grow and expand your operations, you will need to make connections. From creating awareness of what your small business offers to even creating an extension of a current offering via a corporate sponsorship, when it comes to expanding your network, the possibilities are endless.

 

Create and Maintain a Strategic Direction.

Developing a strategic plan and setting out clear objectives is key to your business’ success. Along with helping your business stay focused, a strategic plan will aid your business in finding its place within the competitive marketplace and will shed light on any changes that need to be made. As you follow through with your plan, various external and internal factors may come into play that will require you to re-assess your strategy and make adjustments. In order for your business to progress and adapt, these small changes are necessary.

 

Keep Your Website Updated.

In order for potential new customers to find your business and assess the services and/or products it offers, it is imperative that your website is kept up to date. Whether it be ensuring that your site is properly reflecting changes in your branding or promoting new product/service offerings, it is important to keep your site updated in order to keep your customer base informed.

 

Keep an Eye on the Competition.

Assessing your competition in the marketplace is very beneficial and a must when it comes to growing your business. From advertising initiatives, changes in services or products or the way in which businesses are interacting with their customers, your competition offers insight into what is working in regards to growth and what potential gaps may be presenting themselves.

 

Utilize Social Media Platforms.

Depending on what industry your small business belongs to or what products/services it offers, utilizing social media platforms can be an important tool for interacting with your customer base and developing a community following. It is important to stress that just because you create a social media account on a specific platform doesn’t mean that your business will grow ten-fold over night. Make it routine to post useful and engaging content that your customer base will find appealing and resourceful.

 

Protect Your Business.

As your small business grows, it is imperative that you ensure it is properly protected with the right insurance policy. Whether your small business is a home business consisting of two employees or a niche advertising agency consisting of 15 employees, your risks will be unique and your insurance policy should reflect that.

 

Have any questions on the information above or want to speak to one of our licensed insurance brokers about getting the right liability insurance for your small business? Give us a shout today!

Insurance Options for Your Small Business

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Bullfrog Insurance now offers small business owners the option of purchasing either a Business Owners Policy or a Liability Only Policy for their small business. With two options for you to choose from to protect your small business against risk, we want to ensure that you don’t get confused by which policy is right for you.

We are here to help you make the right decision for your business when it comes to its insurance protection. Here is some insight to help clarify the differences between the two types of policy options we offer so you can make the right choice based on your business’ needs:

 

1. Business Owners Policy (full package deal).

What does this option include?

This full package automatically includes Property Coverage, Business Interruption/Income Coverage, Crime Coverage, Equipment Breakdown Insurance, Commercial General Liability, Non-owned Automobile Liability and comprehensive package extensions such as Cyber Event Expense, Installation Floater etc.

Is this right for my small business?

This full package is great for business owners who have a physical business property or own valuable tools, equipment etc.

 

2. Liability Only Policy.

What does this option include?

The Liability Only option includes Commercial General Liability and Non-owned Automobile Liability.

Is this right for my small business?

This is good for business owners who have a home office only and no business assets that they care to cover in the event of a fire, theft etc.

 

If you have any questions regarding the two policy options available through Bullfrog Insurance or have any other questions regarding your business insurance needs, our brokers would be happy to help you out. Contact us today for a free quote!

The New Fast & Easy Way to Get Liability Insurance for Your Business!

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Need liability insurance for your small business? Don’t have the time to fill out lengthy forms and wait days to receive a handful of quotes? No problem. Bullfrog has you covered.

It has never been easier to get the liability insurance coverage that your small business needs. In 90 seconds, you can fill out our short online quoting form and are instantly provided with multiple policies to choose from, all from Canada’s top insurance companies. Once provided with the various policies, you can then select the policy you want for your small business and proceed with purchasing it; all while online!

Although Bullfrog has made the process of obtaining liability insurance for your small business fast and easy, we haven’t forgotten about the questions you might have along the way. Along with our knowledge centre, we have our brokers available via phone or live chat to answer any question you many have. We’re here to help!

Have any questions on the information above or want to speak to one of our licensed insurance brokers about getting the right liability insurance for your small business? Give us a shout today!

Bullfrog Now Offers Health Benefit Plans!

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Partnering with Green Shield Canada, Bullfrog Insurance is proud to announce that we now offer Health Benefit plans to independent business owners across Canada! Whether you are self-employed, working on a contract basis, work seasonally or are switching from a current group benefits plan, Bullfrog has the right protection plan for you.

Your current healthcare coverage through the provincial government system may not cover the  full cost of many health services, which you can leave you responsible for the additional expenses. Health Benefit plans are a great way of patching up those gaps. Protect yourself with the benefits you need to ensure optimal coverage.

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Should you have any questions regarding our Health Benefit options or would like further information on any of our offerings, our Bullfrog Insurance brokers would be happy to help you out.

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