Are You Making Communication Mistakes?
Communication with your customers is the key factor in determining whether they will have a positive buying experience and if they’ll come back to purchase again. Technology is a tremendous competitive weapon that small businesses can leverage. Unfortunately, there are many common mistakes among small businesses. Here’s how you can address a few of them:
Phone Communication System
Don’t get stuck with old PBX switches or just using cell phones for company business. By getting a central business number and an automated receptionist with an auto attendant menu, customers will become more comfortable with your credibility and more likely to conduct business with you.
Analytics are critical for small businesses to understand their customers. By knowing who is calling, how often, and how long they are on the line, you can get significant insights into what is working and what is not working.
One of the most important things in a company’s productivity is how easily your team can collaborate even when they are not physically in the same place. Having a system where all your team members can collaborate on documents in a secured environment facilitates the exchange of ideas and increases efficiency.
Social Media Management
Being able to easily manage a company’s social media presence needs to have a strategy and process to it. Customers need to be responded to on social media, as it’s a huge form of customer and business relationship building. Instead of being only reactive on social media, content can be scheduled strategically weeks in advance using various online tools.
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