Business Lessons from the Easter Bunny

Easter is just around the corner, but small businesses all over the country are hard at work making sure their customers are happy. Happy customers are the keystone of success for many businesses. Poor customer service can quickly bite you where it hurts most: your profits. The Easter Bunny has several valuable lessons about customer service that small businesses may benefit from learning.

 

Hiding “Goods” Isn’t Always Good

The Easter Bunny sneaks in and hides Easter eggs all over houses, yards, parks and other areas. While this might make for some good treasure-hunting fun, your customers will not appreciate going on a hunt to get answers about your business. You can’t hide your answers as a business. Having a well-developed knowledge base is a good start. With quality content from which to draw, your customers may be able to trust that you understand your business and can provide them with the goods and services they desire.

 

Visiting in the Night Limits Availability

Have you ever caught a glimpse of the Easter Bunny? Probably not. He only seems to visit in the middle of the night, much like Santa Claus, he’s not around when you’re awake. As a business, it’s important to be available when your customers are. If most of your business happens at night, then you need to be available at night. If your customers are working from 9-5, that’s when you need to be available.

 

A Mysterious Myth

We all know the Easter Bunny sneaks around, leaves candies and hides eggs. What else? He’s mysterious and, according to some people, a myth. This is intriguing for a figure that leaves candy for children, but no one appreciates such mysteriousness in business. People want to speak to people. Mystery makes many customers and clients feel uncomfortable. Don’t tiptoe around; be real and upfront with your customers.

 

Everyone Loves the Easter Bunny

Who doesn’t love the Easter Bunny? We’re not saying you should give out baskets of chocolates and hide eggs everywhere but going above and beyond for your customers is likely to bring you the same type of love and loyalty.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

Business Communication Mistakes

 

Are You Making Communication Mistakes?

Communication with your customers is the key factor in determining whether they will have a positive buying experience and if they’ll come back to purchase again. Technology is a tremendous competitive weapon that small businesses can leverage.  Unfortunately, there are many common mistakes among small businesses.  Here’s how you can address a few of them:

 

Phone Communication System

Don’t get stuck with old PBX switches or just using cell phones for company business. By getting a central business number and an automated receptionist with an auto attendant menu, customers will become more comfortable with your credibility and more likely to conduct business with you.

 

Call Data

Analytics are critical for small businesses to understand their customers. By knowing who is calling, how often, and how long they are on the line, you can get significant insights into what is working and what is not working.

 

Team Collaboration

One of the most important things in a company’s productivity is how easily your team can collaborate even when they are not physically in the same place. Having a system where all your team members can collaborate on documents in a secured environment facilitates the exchange of ideas and increases efficiency.

 

Social Media Management

Being able to easily manage a company’s social media presence needs to have a strategy and process to it. Customers need to be responded to on social media, as it’s a huge form of customer and business relationship building. Instead of being only reactive on social media, content can be scheduled strategically weeks in advance using various online tools.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

Reduce Financial Risk

Reducing Financial Risk As An Entrepreneur

There’s no doubt that starting a new business has risks. If you’re an entrepreneur considering starting a new business, you’re probably already thinking what can be done to make sure you survive the first few years? Specifically, how can you reduce any potential financial risks? Here are some things to consider:

 

Develop a Solid Business Plan

This must be the first step to help entrepreneurs reduce financial risks. Before jumping in with both feet, you should know how much time and capital you are going to be investing in your new business. Market research must be done; this gives you an idea of whether your business has a chance at success or if it may fail.

 

Keep Good Records

Establish an organized record keeping system that works from the very beginning. This can save you both time and money when it comes time to pay your bills or file taxes.

 

Limit Your Loan Amount

If you must start out with a business loan, try to make it as low as you can comfortably manage. If it is possible to fund your business without loans, that would be ideal to reduce your financial risk as much as possible.

 

Buy Insurance

Be sure to purchase insurance against the unforeseen.  Disaster, accidents, lawsuits, and any other thing you can think of that could potentially jeopardize your business. The peace of mind of knowing that you have protected your business from such risks, is well worth the money spent.

 

Save Money

When you can, save as much as you can. Build up some cushion as a “safety net” in case of a turn in the economy or other circumstances beyond your control. To do this, you may have to focus on improving your personal finances and having your own personal emergency fund before starting a business.

 

You can’t 100% guarantee that your own success will succeed, however, you can take the proper steps ahead of time to help reduce the financial risks of starting your new business, giving it a greater chance of being a success!

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

How is the cost of your business insurance determined?

stock market

Have you ever wondered why your business insurance price is what it is?  Why one business pays more than another or vice versa?  Insurance can be confusing and it can be difficult to understand how insurance companies decide on your premium.

At Bullfrog Insurance we believe that “insurance without the bull” is about helping business owners understand more about insurance so they can make informed decisions and get the best coverage for the best price.That’s why we’re always watching for trends in the insurance industry and communicating with our customers to help them get the best coverage for the best possible price. Our research and experience shows insurance companies develop their pricing based on several factors. A few factors which affect pricing are the economy, domestic and international events, and claims experience.

By understanding how such factors affect your insurance premium you will be more prepared and more aware of trends which can help you save.Insurance companies are constantly analyzing and evaluating their risks and this affects everyone including business owners.

When you consider the significant natural disasters that have hit Canada this spring, the current economic environment along with international political instability, getting a quote and buying your business insurance today is a smart way to save. Business owners are always navigating through changes and unexpected surprises but insurance does not have to be one of them.  By having a broker like Bullfrog Insurance you will be better informed and more prepared.

Make the move to Bullfrog Insurance today and save.