A checklist to help you build a terrific business website
The greatest part about being online, it that it technically never closes. With that being said, it’s definitely worth your while to build a website for your small business. If your customer can’t find what they came for or your site is too complex to navigate, you’ve just lost a customer.
Your frequently asked questions page should be the one-stop shop for any potential questions. Most websites will have an FAQ section, but will often fail to provide a detailed and complete set of answers. Your goal is to get your customer’s questions answered as quickly as possible. The more detailed your FAQ section is, the less work you’ll create for your customer service department.
Clear Description of Product and Service Offerings
This may seem like a no-brainer. The truth is, many websites fail to provide a clear description of their products or services offered. They often focus too much on the marketing and sales jargon which may actually turn away prospective buyers. Listing out your products and services clearly will also help boost your overall SEO as well.
Meet the Team or About Us Page
People like to do business with people. By providing an ‘About Us’ page that will give your potential customers insight on the faces behind the business and what your purpose is. Your ‘About Us’ page should have the following:
- How the business was formed and what guides your business philosophy.
- What your business provides based on your customer’s needs.
- How your business differentiates from your competition and how you plan to tackle your specific niche.
- Who are your core team members and include a brief background.
If your small business website also serves as an online store, then it’s important that you provide your customers an optimized payment experience. Look to integrate with a payments platform that best fits your small business needs. Payment fees and pricing will vary quite a bit across providers, solely because each business has different payment needs.
Think about what’s required to attract and retain your customers. For starters, implement these four essential items if you haven’t done so already. Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.