Why Your Business Can’t Rely Only on Social Media

Sometimes you have to experiment with multiple marketing tactics for social media in order to find something that works best for you and your business.


But why can’t you rely on just using social media? For example, let’s say Instagram is the platform that works best for your business. If you’re spending time and money building your following, but don’t have a website where your followers can get more information. What’s going to happen when Instagram changes their algorithm? Or when people can’t see your posts anymore? You’re going to lose money.


Knowing where and when to invest your dollars and what’s the best use of your time.  Once you’ve found what works, you can begin focusing on the tactics that get the most results for your business. If you haven’t figured out what marketing tactics work best for your business, use some of these tips to help figure it out in the coming new year.



No more are the days of exchanging phone numbers, now it’s exchanging your Instagram names. This is a great opportunity for entrepreneurs to get the most bang for their time and money.



This has been a huge tactic used in 2017. Your followers love to see who is behind a brand and fully engage with them. Creating content for social media has been a huge push this year. For example, Facebook ads that use video can cost you far less money than ads with a static image.


Facebook Ads

If you haven’t tried them yet, you should. With proper guidance, you can get cost effective conversions for email sign ups – you can also get cheap traffic to your website to collect some emails.


Whichever tactic you go with, always make sure you’re directing your followers back to your own website and collecting emails. Not all marketing tactics are going to work for your business. This is why you must spend time experimenting with multiple tactics and see what is the best result to use for your business.


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