Fraud Protection For Small Business

Fraud Management Tools for Every Small Business

 

If you’re a small business owner that accepts payments, both in-person and online, protecting your customer’s sensitive data is crucial. It not only saves you money from having to pay for any chargeback fees, but it also builds trust among your customers for future purchases.

 

Even if your business has never experience fraud before, it’s important to know that the threat is there. It’s better to play it safe then lose everything, check out the following fraud management tools that could help your small business.

 

Fraud.net

If your small business already has a fraud management program, this tool can work with it or as a full-service solution on its own. It’s capable of targeting fraudsters, predicting their behaviour and containing data breaches. All of which can save your business from a PR nightmare.

 

Simility

Like Fraud.net, Simility uses machine learning to discover any fraudulent behaviour before anything serious is done. The data is presented in a clear and actionable manner and is very simple to install. It can also be customized for a wide range of industries.

 

Chargeback

This tool integrates with PayPal, Stripe, Authorize.net and Shopify and provides insights and reports so that you can make more informed decisions. It will give you a notification when a card has been deceived so that you can take the appropriate actions, like cancelling recurring billing. Also, notifying the customers so that you can resolve any disputes before they escalate.

 

There are plenty of different methods and programs your small business can use to help prevent fraud, even though these tools can help reduce the risk of fraud, you also need to educate your team and customers to be vigilant, learn from other breaches and audit your point-of-sale-systems consistently.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

Business Website Checklist

A checklist to help you build a terrific business website

 

The greatest part about being online, it that it technically never closes. With that being said, it’s definitely worth your while to build a website for your small business. If your customer can’t find what they came for or your site is too complex to navigate, you’ve just lost a customer.

 

FAQ

Your frequently asked questions page should be the one-stop shop for any potential questions. Most websites will have an FAQ section, but will often fail to provide a detailed and complete set of answers. Your goal is to get your customer’s questions answered as quickly as possible. The more detailed your FAQ section is, the less work you’ll create for your customer service department.

 

Clear Description of Product and Service Offerings

This may seem like a no-brainer. The truth is, many websites fail to provide a clear description of their products or services offered. They often focus too much on the marketing and sales jargon which may actually turn away prospective buyers. Listing out your products and services clearly will also help boost your overall SEO as well.

 

Meet the Team or About Us Page

People like to do business with people. By providing an ‘About Us’ page that will give your potential customers insight on the faces behind the business and what your purpose is. Your ‘About Us’ page should have the following:

  • How the business was formed and what guides your business philosophy.
  • What your business provides based on your customer’s needs.
  • How your business differentiates from your competition and how you plan to tackle your specific niche.
  • Who are your core team members and include a brief background.

Optimized Payments

If your small business website also serves as an online store, then it’s important that you provide your customers an optimized payment experience. Look to integrate with a payments platform that best fits your small business needs. Payment fees and pricing will vary quite a bit across providers, solely because each business has different payment needs.

Think about what’s required to attract and retain your customers. For starters, implement these four essential items if you haven’t done so already.  Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

Startup Mistakes to Avoid

Avoid these mistakes to ensure success for your start-up!

While entrepreneurs focus on the expected and worthwhile rewards of starting a new company, not as many are aware of some potential pitfalls to avoid along the way. When you become aware of what mistakes to avoid, it will help boost the chances that your new business will succeed.

 

Don’t Choose a Partner with Nothing Different to Offer

When creating a start-up, sometimes you can’t just pick your best friend who you have everything in common with. It carries a number of important advantages and it’s critical that your partner brings something different to the start-up from your skill set.  As you build new business parent relationships, make sure each partner you bring on brings his or her own unique offering. This will allow you to combine all skill sets into one plan of action that increases your company’s revenue and growth.

 

Lack of a Marketing Strategy

Everything is constantly changing, that is even more true when it comes to marketing tools and strategies. You can’t just have the right marketing strategy; you must also know how to deliver it effectively in today’s technology-based world.  You always want to deliver an impactful message.

 

It’s Not Just About the Money

A hefty paycheck can motivate anyone. But your work should be more than just for the paycheck. If you sincerely enjoy the work you perform through your start-up, you’ll care that much more about seeing it succeed.

 

Don’t Be Afraid to Fail

Of course, there are mistakes you should always avoid, but being afraid of making any mistakes at all can hurt your company more than help it. You may never achieve your goals if you’re too afraid to take any steps toward reaching them.  Always analyze major decisions, but don’t over analyze.  Accept that there will be some risk involved in forming and growing a start-up.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.