We often hear “content is king” when it comes to running a website and getting it noticed, but there is far more to executing on this than simply publishing opinions and updates. To get noticed and become an authority or influencer, you need to establish a disciplined plan of action, execute on it and continue to improve through fresh new and exciting solutions and tools.
One of the most important aspects of publishing content is putting yourself in the position of your audience. As an example, if you’re in the digital marketing industry, publishing countless articles about changes to Google’s algorithms can rapidly send your readers searching for other sites. If however you speak to the sensibilities and challenges of up-and-coming digital marketers, you will gain a far more loyal readership. It is always important to look at the value proposition as your reader sees it. The world of marketing is now consumer centric, and you must demonstrate this mentality. When developing a blog, ask yourself one vital question:
“If I stumbled upon this blog would I read it in full – Yes or No?”
This is a simple and effective test – how interested do you find yourself? If you get pulled into the article within the first paragraph, there is a good chance that others will do the same. Conversely, if you believe that your content is highly valuable to the viewer yet takes a deeper inspection to truly see it, the return on the blog may end up being sub par.
This means that you must place great focus in both the planning of the topics you will provide information on, and also the way the blogs are propositioned. Building upon your copy writing skills is essential for digital marketing.
Another very powerful element to take advantage of to be seen amongst the influencers is to simply join them. Interacting with influencers is a great way of increasing your brand’s visibility. Making impactful statements will be noticed by third parties, leading them to seek out your brand. With diligent and charismatic networking done with influencers, opportunities for cross-posting and other forms of collaboration arise. Guest posting is not only amazing for SEO as it often provides a backlink to your website from a high link-authority website; it also introduces your brand to a new audience to be captivated. Networking also comes with the advantage of providing you with authority. If you are seen as a reputable source from other key players within an industry, the hard work they have done to build their reputation will now be gifted to you as well. Beware however that the inverse may also happen if your content lacks sincerity or authoritative information.
Indeed, as with any other strategy, acting on a content marketing strategy is not an undertaking to underestimate. With dedicated effort and effective planning however, content marketing can be a cost-effective method of driving traffic, creating brand awareness, a fan-base, and ultimately profits.
Be sure to frequently visit our Bullfroginsurance.com blog for more tips and business advice on everything from risk management to staffing to content marketing practices.