There are a variety of email marketing services out there for businesses to choose from. Selecting the best service for your business can potentially have a significant impact on the level of success for your email marketing campaigns.
Email marketing happens to be one of the most cost-effective marketing tools your small business could use. It’s simple to manage, it gives you full control and will allow you to establish direct contact with your customers. A good email marketing service allows you to manage all of your contacts, segmenting them into groups, tracks performance reports of each campaign and of course, enables you to create engaging emails.
Below are some of the best services to use for email marketing, take a look and see which service works best for you and your business.
This option has to be one of the most popular. MailChimp offers a very quick and easy to use interface with a variety of tools to use. If you use other sites like WordPress or Shopify, this service provider will integrate smoothly. It comes with an easy email creator, autoresponder, merge tags, tracking and analytic reports and also allowing you to segment your contacts into groups. Another great feature with MailChimp, it can also allow you to set up specific delivery times for your campaigns based on your user’s time zones. MailChimp can be used for free up to 12,000 emails and 2,000 subscribers. Paid plans start from as low as $10 a month.
ActiveCampaign integrates your email marketing, automation with your CRM and sales. It has a simple email template editor and also mobile friendly forms. You can segment your contacts into groups based on their location, social data and behaviour. Using their email address, ActiveCampaign can also give you additional data and information. SMS messaging is also available to follow up with your contacts. This service also integrates smoothly if you use WordPress. ActiveCampaign offers a limited time demo option, from there, plans start from $9 a month.
If you’re a blogger, independent marketer or have an eCommerce business – this is the service for you. Drip happens to be one of the most beginner friendly email marketing services there is. They have integration add ons you can integrate with WordPress. Allowing you to easily add additional forms to your website to capture more leads. Drip has a lot of cool features to let you reach specific audiences in your email list including smarter email segmenting, list groups and in-depth automation tools.
you can also take a look 5 ways to amplify your small business marketing
There are plenty more email marketing services out there, do your research and select a service that best fits you and your business’ needs, All at Bullfrog insurance!