Leverage one of social media’s fastest growing channels

Whether you’re trying to promote your brand, stay connected with the online world or trying to launch a new product or service, you need to be using social media.

When it comes to business, everyone thinks of Facebook, Twitter and LinkedIn, but Instagram remains a bit of an afterthought.  This leads to many  small businesses signing up, getting confused as to how to use Instagram and then giving up which is quite unfortunate given how well Instagram lends itself to image based communications and distribution across social media channels.

Here are 4 strategies on how to get the most out of Instagram as a small business:

Connect Your Company’s Social Accounts

Instagram allows you to connect your company’s social accounts. If your business already has other social media accounts like Facebook or Twitter, connect them! Write a quick and creative bio on your profile that explains what your company is all about, and by adding a clickable URL to your website in your bio it’ll draw potential new customers directly to your site!

Capitalize on Instagram Ads

Instagram Ads present a great opportunity for small businesses because it’s extremely affordable! Compared to LinkedIn and Google Ads, advertising on Instagram is an economical means of advertising. If you already have a Facebook Advertising account then this’ll be particularly simple because it’s all built into the same platform. How much it costs to advertise depends entirely on the amount of money you’re willing to spend.  As well, creating a custom image specifically for Instagram Ads instead of reusing the same ones you’ve used on other social platforms will generate a much better engagement.

Videos Are Better Than Photos

Fact:  A puppy chasing a ball on video is better than a picture of puppy with a ball.  Out of all the updates on Instagram, being able to publish videos has got to be the most beneficial for small businesses. Even though photos currently generate terrific engagement, video is on the rise and can grab the attention of consumers much quicker and keep them there longer. With Instagram Stories and live videos, the app is making a clear push toward video content and this is great because they don’t require a ton of production. You just need your phone and a creative idea!

Slide into Your Competitors Slipstream

Make a list of your top competitors who are active on Instagram, follow anywhere between 50-100 of their followers, you’ll gain new followers.  They’ve done the hard work of building credibility and a following – why repeat the effort?  Besides it will make for great stare downs at the next industry conference.  Beyond getting followers, you have to interact and keep them engaged with your profile. They’re already interested in your industry and they like the content you post, these are two of the most important characteristics of an engaged Instagram follower.

The beauty of Instagram is that it’s an openly creative platform. That said, if your business is looking to have an impact with it’s community, it’s important to leverage this app by actually being creative. Growing a dedicated Instagram won’t just happen overnight, but Instagram users love to engage and are always active. Once you get the ball rolling using these techniques, you’ll begin to realize how useful Instagram can be for your small business.  Be sure to visit the Bullfrog Blog often for more tips on marketing, sales and risk mitigation — and follow us on Instagram!