What is the most important technique or approach most small business owners use for success? There isn’t one! There are some essential key skills that go into building almost every successful business, however. Here are just a few
You Don’t Know What People Can Do, Till You Let Them Try
Empowerment is the key to running a successful business. Whatever your business, you need to find ways to empower yourself and your team. Make sure you are as informed as possible when making decisions and delegate to your team — groom them and grow them. You’ll appreciate the extra seconds and they’ll appreciate the experience and career growth.
YOU Own Marketing
Remember – it’s your business. It’s all too easy and tempting to outsource marketing to an agency, but never forget who owns marketing. No one knows your value proposition or brand better than you, so nobody is in a better position to channel that and tell your story in a clear and vibrant manner. Marketing can be a lot of fun, but effective marketing requires a deep understanding of the customer and the most effective tactics.
Have A Mobile Strategy
In 2017, having a mobile strategy is not optional. From having a mobile friendly-site to having a mobile app, it is key to always consider how you can make it easier for customers to be made aware of you and access you from a smartphone or tablet.
Plan the Work & Work the Plan
Deadlines are essential for businesses to function properly. You can’t expect your business to grow if you haven’t figured out a RoadMap for at least 3 – 5 years. It’s like heading out to the airport for a vacation without a planned destination. Help your team stay on track with deadlines by setting up tasks, tracking progress and measuring against plan.
Get Some Perspective
Challenges and dilemmas are going to be a part of running any small business. With some networking however you will often find you are not alone. Participating in CEO or Entrepreneur peer groups is a great way to get some mentorship and occasionally some comforting perspective – regardless of how tough the day has been, the sun will rise tomorrow!
Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.