Tax Season Opportunities
Tax season is upon us and if your business played its cards right throughout the year you may have a big refund coming your way. Rather than waste it on short-term fun, think about how you can invest back into your small business for a long-term gain. Here are a few ideas on how to use the money to benefit your business:
Improve Your Website
This is generally your first impression to consumers, if you’re trying to run a successful business, you need a website that looks the part. Think about your number one goal when someone lands on your website, then design your site’s user experience around that goal.
Attend a Conference
Conferences are a huge opportunity. They can be pivotal to any business — especially entrepreneurs. Hanging out with people in the same industry can be a big boon to your mental state, plus you can learn a lot to improve your business at the same time.
Upgrade Your Branding
Make your brand stand out. First impressions mean a lot and research shows people derive an impression of you in as little as 1/10th of a second! If you have never put thought into your branding, consider investing in a new logo design or branding package that you can use on your website, social media, business cards, and anywhere else you are working to get the word out.
Outsource Bottleneck Tasks
Are you a bottleneck? If so, you’re probably causing inefficiencies and costing your business money. It is important to recognize this and alleviate it.
Create processes to improve your productivity, and outsource the where possible. There are many sites that can quickly send projects to remote workers, like UpWork and Freelancer.com.
You may be tempted to spend that refund on new shoes, a vacation, or something else but take a moment to consider how you can leverage those dollars to earn even more down the road. You only get a tax refund once a year so be sure to use it wisely!
Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.