In 2017 it’s essential for entrepreneurs to have technical knowledge and skills as well. At times it can be a bit intimidating, but the great thing about these times is that there is an abundance of information and assistance available at your finger tips. Here are just a few examples:
While project management still requires you to oversee and manage activities, there are numerous online apps and programs available to help you manage projects. Many offer free trial copies of their software. Often simply testing them out is the best method to find which one works best for you.
Every business needs to have social media accounts because it helps you grow your business reach to an audience that wouldn’t have known you otherwise. You don’t have to be knowledgeable about every platform, but it is helpful to at least have an account and presence with the major ones. Find where your target audience is, and build your accounts on the site they are using.
Keeping your audience coming back is important as a business owner. Having email marketing skills means that you’ll have a platform you can use to connect with your readers or customers and tell them about your sales, news, and updates. Platforms such MailChimp and Constant Contact are excellent tools to help you manage email subscribers and your campaigns.
Ultimately, it’s important to continuously learn new skills as a business owner, and setting a goal every few months to learn a new skill and grow your business can help keep you from feeling overwhelmed.
Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.