Just because you can’t fork over $4.5 million dollars to get a 30-second ad in this year’s Super Bowl doesn’t mean you can’t piggyback on the huge popularity and the hype when the Super Bowl rolls around. Here are some ways to get your brand out them during this seasons game.

Offer Super Bowl-related Promotions

Come up with intriguing promotions and tie them to the big event. Restaurants and bars who want to draw in a crowd offer meal and drink specials – both in advance and on the actual game day.  The trick is to make your promotion stand out from the rest of them. Big ideas will generate free publicity and big results.  Come up with something unique and you’ll get customers talking and remembering you.

Use Social Media to Engage with Super Bowl Fans

Everyone knows platforms like Twitter, Instagram, Facebook and even Pinterest offer limitless ways for businesses to gain exposure. Football fans across the country will be talking about what’s going on in the game using hashtags like “#Superbowl2017”.  You can capitalize on all the hype promoting game-related products and information on social media.  This will generate traffic leading up to the game and encourage people to follow your social channels.

Create Your Own Super Bowl Commercial

If you don’t have millions to spend on a Super Bowl ad, you can still create game-related amusing, eye-catching graphics and videos and run them on social media and your website to generate attention.  Whatever you do, make sure you’re spending your time and money on promotions that offer the best bang for buck. Even if you’re not a Super Bowl advertiser, the event is large enough to be a huge marketing opportunity any business can capitalize on!

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.