Can You Get Your Products To Go Viral?
If you haven’t heard of or seen someone playing with a Fidget spinner, where have you been? These small metal or plastic designs rotate around a small bearing in the middle to achieve a satisfying spin that can go on for minutes on end. They were originally positioned to help children channel their nervous energy, but then turned into the hottest new trend that has taken over the internet and playgrounds across the country.
We’ve all seen this before, with “Trashies” – little rubber characters that resemble garbage items with eyeballs, Shopkins – cute rubber grocery items with faces and now its Fidget spinners. As an entrepreneur these products all raise the question of how you can you get your products to go viral as well? There are some common traits across all of these items.
They are all available at an accessible price point. Most of these products are available for under $10. That means they are the sort of thing any retailer — whether they are WalMart, The Dollar Store or the local smoke shop — can feature by the checkout or cash register where they are unavoidable for parents hopping with kids.
Simple Catchy Value Proposition
People like having hobbies and like to collect things. This is applicable to things ranging from hockey cards to antiques to vehicles. Products such as Trashies, Shopkins and Fidget spinners offer kids a unique way to collect according to their tastes while enabling them to negotiate with their peers. Kids love to collect and exchange all sorts of collectibles on the playground and in the classroom. Also all of these have the common trait of being portable so you can take them anywhere as well as being uncomplicated and virtually unbreakable.
Easy Concept and Name
If you want your product to go viral, it should not require a PhD or a user manual for people to understand what it does. If you can assign a catchy explanatory name to it, that is definitely a step in the right direction. Because of their terrific names, its easy to get a sense of what a Trashy or Fidget spinner is and what it does.
Eventually, like most viral trends, the fidget spinner will fizzle out and be a fond memory for most. Entrepreneurs however should learn from the success of such products and always be on the watch for the next big trend. By grasping key of the elements of the fidget spinner sensation and incorporating them into your own business ideas or marketing strategies, you’re bound to have a viral success eventually.
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