Consumers love the convenience of shopping online but they’re also savvier than ever before. They are also likely to have hundreds, maybe even thousands, of websites that they can pick from to purchase their goods and/or services from. If you want consumers to purchase from your site they need to feel confident that their personal information including payment details will be secure. They need to trust in what they’re buying, what kind of quality it will be, and what the experience will be like if they have a problem along the way. Trust is important because people tend to do business with those that they know, like and trust. If someone trusts your brand, they are more likely to purchase from you.
Here are some tips to help make your website more reputable and trustworthy:
Build a Professional Website.
Make sure that your site is visually appealing and easy to navigate. Also, make sure that the design elements fit your dedicated target market. Audit your site regularly to update content, fix broken links, and make regular improvements. If you have a blog, try to keep it updated with new content. If the last post on your blog was 2 years ago, people will wonder if your business is still active.
Tell People Who You Are and What to Expect.
Legitimate and Easy to Find Contact Details.
The Contact Us page deserves its own category because it’s very important. If consumers don’t think there are real people behind the site then they are definitely less likely to trust it. The page should display contact information including a phone number, email address, mailing address and physical address (if applicable). Don’t be afraid to get personal by listing specific contact people rather than generic contact details. Most importantly, reply to all inquiries in a timely manner. Not replying is the easiest way to an unhappy or lost customer or both.
Get a Trust Mark or Certified Seal.
This reassures people that your website is safe and reputable. Check out Trust Guard or the Better Business Bureau (among others) to see what you need to obtain this type of third party endorsement. You will likely have to meet some guidelines for approval, which only helps improve your site in the long run.
Use a Secure Checkout.
By partnering with a reputable payment vendor you will help ensure that you don’t lose a customer at the very last stage of the purchase process. PayPal is one that most consumers know and trust, but you can also do your research and pick one that you think is best for your site. Make sure to use SSL encryption to prevent unauthorized access to client information and don’t be afraid to advertise this to clients in the checkout area.
Post reviews and testimonials from real customers to help new customers feel more confident about their purchase. Build credibility for the reviews by including a picture and some background information on the person giving the review.
If you have any questions regarding the information above or if you would like to discuss getting the right insurance for your business or for personal risk management, our Bullfrog Insurance brokers would be happy to help you out. Contact us today for a free quote!