6 Tips for Taking Advantage of the Summer Slow Down
Time goes by so fast! It’s now August and the summer is almost coming to an end. As your staff are finishing off their summer vacations and the business has slowed down, it’s a great time to take a breather and plan ahead for the coming months or catch up on some items.
Here are a few tips that you and your small business can implement and take advantage of before business begins to pick up again in the fall:
Make sure invoices are paid on time so that clients are happy and that there is no negative financial impact to your business. Instead of having only one individual who can sign off on cheques and authorize them, include another individual on this team so that there is always someone on staff with this responsibility.
The year is now halfway over and even though your fiscal year may not be in tandem with the calendar year, the summer provides an opportunity to review business objectives to see what is on track and/or what requires more attention.
As things may be slower around the office, it’s a good time to bring your staff together to discuss how they feel they can improve professionally on an individual basis, as a team and as a small business. From discussing these topics over a fun activity, perhaps trendy axe throwing competitions or even a team dinner, it allows for all staff to be open-minded and willing to offer constructive insight.
Potential new clients may be looking online for a company that offers the services/products that your small business provides; grab their attention, and business, by ensuring you have customer reviews available online. By having reviews and testimonials from your customers available online, whether through your business’ Google Plus page or another site such as Glassdoor, it provides potential and future clients with a window into what your business offers and how successful it is at providing it. You can request reviews from past and present clients/customers.
Small businesses rely on their communities, whether online or offline, to support their business endeavour and allow it to flourish. As things may have slowed down at the office or store during these summer months, it’s a great opportunity to head out to local events to spread the word on your small business. From attending street festivals and handing out information, to being a sponsor for an event that hits your target base, to even ramping up conversation on your social streams, staying connected with your community is important and will render positive results.
Take a Break!
With only a few weeks of summer left, treat yourself to some rest and relaxation. Although as a business owner it may be difficult to take a step back from your small business for a few days, it will give you the recharge needed to come back to work with more energy and with fresh new ideas on how to grow your small business. Avoid the burn-out!
If you have any questions regarding the information above or if you would like to discuss getting the right insurance for your business, our Bullfrog Insurance brokers would be happy to help you out. Contact us today for a free quote!