Generation Z: Why Businesses Need to Adapt to Them

As the Millennial’s are approaching towards middle age and obsolescence, but businesses need to make way for Generation Z. Understanding this generation will be critical to companies wanting to succeed in the next decade and beyond, because by the year 2020, Generation Z will account for 40% of all consumers.

 

This generation has grown up in a world where their options are limitless but their time is not. Making them learn to adapt and quickly sort through and assess large amounts of information. By doing research and heavily relying on trusted curators and trending pages within apps, this allows them to shrink their potential option set down to a more manageable size. Once something has demonstrated attention-worthiness, they can become intensely committed and focused.

 

Generation Z has a very carefully tuned mind for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time or not. Once your business has made it past these filters and you’ve won their attention, it will mean you’ve provided them with engaging and immediately beneficial experiences.

 

Older generations will forever struggle to understand why Generation Z – and some Millennials – spend so much time online. But they are under immense pressure to simultaneously manage both their professional and personal brands to help them fit in while also standing out. They need social media to build their personal brands but must resist being defined by it. They seek social validation and inclusion but are looking to differentiate themselves professionally. Businesses and companies who understand this, will be able to provide Generation Z with the proper tools they need to reconcile and better manage their personal and professional brands.

 

Society and other generations seem to either romanticize youth or criticize the things they’re doing differently. But the reality of Generation Z is somewhere in between that. They’re going through many of the same challenges that everyone faces in that stage of life, but they’re doing it in a very ultra-connected, fast-paced technological age. Companies need to meet them in the middle and where they are, rather than try a change them to where they want them to be.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

Women’s Day 2017

 

Today is International Women’s Day! This global celebration of women began more than 100 years ago, per the United Nations. It started to build support for the women’s rights movements in the early 1900s. It played a part in women gaining the right to vote, and as you may know, it continues to support women in political and economic endeavors today.

 

So, what can you do to show your support for other women, as the UN says, “without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political’? So much!

 

Hang with The Girls

It’s Wednesday, a.k.a a perfect day for a happy hour with your girlfriends. Get together and talk about all your amazing accomplishments in all areas of your life. That’s what today is all about.

 

Donate

It can be easy to feel like we don’t make a difference or aren’t being heard. But donating to organizations that can put your dollars to good use is a great way to get involved and make your mark.

 

Take Action

When was the last time you called your government representatives and told them how much women’s rights matter to you? Today is a great day to tell someone in a position of authority how much you care. No time to call? Emails are good, too!

 

Be the Change

All you have to do all day to celebrate women is to be the amazing woman you are. By simply being yourself, getting through your surely crazy day, appreciating the challenges you have overcome as well as those other amazing women have overcome, you are celebrating in the best way possible. Show your support however you want on the outside, but don’t forget to show your support on the inside, too. Take time to appreciate yourself. And take time to appreciate the women who have come before us and how far we’ve all come as a group. Because that’s what we are — a group. We’re all in this together.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

Business Skills for The Digital Age


In 2017 it’s essential for entrepreneurs to have technical knowledge and skills as well.  At times it can be a bit intimidating, but the great thing about these times is that there is an abundance of information and assistance available at your finger tips.  Here are just a few examples:

 

Project Management

While project management still requires you to oversee and manage activities, there are numerous online apps and programs available to help you manage projects.  Many offer free trial copies of their software.  Often simply testing them out is the best method to find which one works best for you.

 

Social Media

Every business needs to have social media accounts because it helps you grow your business reach to an audience that wouldn’t have known you otherwise. You don’t have to be knowledgeable about every platform, but it is helpful to at least have an account and presence with the major ones. Find where your target audience is, and build your accounts on the site they are using.

 

Website Development

You don’t have to be a programmer or know how to write HTML or JavaScript. However, you should know how to put a basic website together, even if it’s as simple as a drag-and-drop template. Having a website shows you are serious about your business in the digital world. The potential possibilities are endless.

 

Email Marketing

Keeping your audience coming back is important as a business owner. Having email marketing skills means that you’ll have a platform you can use to connect with your readers or customers and tell them about your sales, news, and updates. Platforms such MailChimp and Constant Contact are excellent tools to help you manage email subscribers and your campaigns.

 

Ultimately, it’s important to continuously learn new skills as a business owner, and setting a goal every few months to learn a new skill and grow your business can help keep you from feeling overwhelmed.

 

Be sure to visit the Bullfrog Blog often for more tips on marketing, productivity and risk mitigation.

 

Instagram – Hidden Business Opportunity?

Leverage one of social media’s fastest growing channels

Whether you’re trying to promote your brand, stay connected with the online world or trying to launch a new product or service, you need to be using social media.

 

When it comes to business, everyone thinks of Facebook, Twitter and LinkedIn, but Instagram remains a bit of an afterthought.  This leads to many  small businesses signing up, getting confused as to how to use Instagram and then giving up which is quite unfortunate given how well Instagram lends itself to image based communications and distribution across social media channels.

 

Here are 4 strategies on how to get the most out of Instagram as a small business:

 

Connect Your Company’s Social Accounts

Instagram allows you to connect your company’s social accounts. If your business already has other social media accounts like Facebook or Twitter, connect them! Write a quick and creative bio on your profile that explains what your company is all about, and by adding a clickable URL to your website in your bio it’ll draw potential new customers directly to your site!

 

Capitalize on Instagram Ads

Instagram Ads present a great opportunity for small businesses because it’s extremely affordable! Compared to LinkedIn and Google Ads, advertising on Instagram is an economical means of advertising. If you already have a Facebook Advertising account then this’ll be particularly simple because it’s all built into the same platform. How much it costs to advertise depends entirely on the amount of money you’re willing to spend.  As well, creating a custom image specifically for Instagram Ads instead of reusing the same ones you’ve used on other social platforms will generate a much better engagement.

 

Videos Are Better Than Photos

Fact:  A puppy chasing a ball on video is better than a picture of puppy with a ball.  Out of all the updates on Instagram, being able to publish videos has got to be the most beneficial for small businesses. Even though photos currently generate terrific engagement, video is on the rise and can grab the attention of consumers much quicker and keep them there longer. With Instagram Stories and live videos, the app is making a clear push toward video content and this is great because they don’t require a ton of production. You just need your phone and a creative idea!

 

Slide into Your Competitors Slipstream

Make a list of your top competitors who are active on Instagram, follow anywhere between 50-100 of their followers, you’ll gain new followers.  They’ve done the hard work of building credibility and a following – why repeat the effort?  Besides it will make for great stare downs at the next industry conference.  Beyond getting followers, you have to interact and keep them engaged with your profile. They’re already interested in your industry and they like the content you post, these are two of the most important characteristics of an engaged Instagram follower.

 

The beauty of Instagram is that it’s an openly creative platform. That said, if your business is looking to have an impact with it’s community, it’s important to leverage this app by actually being creative. Growing a dedicated Instagram won’t just happen overnight, but Instagram users love to engage and are always active. Once you get the ball rolling using these techniques, you’ll begin to realize how useful Instagram can be for your small business.  Be sure to visit the Bullfrog Blog often for more tips on marketing, sales and risk mitigation — and follow us on Instagram!