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What Your Company’s Social Media is Missing

You’re a sociable person. Heck, you couldn’t run a business without being a little bit sociable. Finding clients, leads and making the necessary connections to run a business requires all kinds of social skills. Or maybe if you’re new to your businesses social media and you’re struggling to get traction or social media engagement. Whatever…

Unengaged Email Subscribers? It’s Time to Clean Out Your List

Everyone knows that your email subscribers are important to your business. Having that list is a fantastic source to help market yourself, your business, share promotions and keep your customers informed and up to date. However, having a large email list is great – but it isn’t enough. If a lot of those subscribers aren’t…

Personalization Tools to Help With Customer Engagement

Engaging customers is absolutely crucial when it comes to achieving marketing success – increasing customer engagement should be one of your number one goals. But the problem is that some marketers also say that increasing customer engagement as their number one challenge. Thankfully there are tools and applications that can help you tackle this challenge,…

Here’s What You Can Do to Adjust Your SEO

It’s 2018, SEO has changed. There’s no more keyword stuffing, no more spamming the search engines, getting anxious over this word and that word has become a huge waste of time. But the problem is that some people still believe that there’s nothing they can do on the page to improve the returns they see…

Marketing Strategy: Add Blogging To Your Website

Is blogging still a pro-active marketing strategy, or is it a waste of time and effort? The surprising truth is that it’s more important than ever for your business to have an active blog. It’s also extremely important to truly understand how blogging actually works in your overall marketing strategy. The biggest reason why blogging is…

Super Bowl Advertising for Small Businesses: Good or Bad?

It’s that time of year again, with more than 100 million viewers, it’s Super Bowl season. For small businesses, with a reach this big, is a 30-second spot really worth $5+ million? Probably not to be honest. Unless your brand needs to flex its muscles against its super-spending competitors, there isn’t a whole lot of…

Stay Fit While Running Your Business

Small business owners need to get creative when it comes to establishing times to work out and methods for staying fit. It doesn’t need to be fancy, but your business and everyone around you will thank you when you’re feeling more productive, active and excited about your company and your life. The challenge is: how…

Why Your Business Can’t Rely Only on Social Media

Sometimes you have to experiment with multiple marketing tactics for social media in order to find something that works best for you and your business.   But why can’t you rely on just using social media? For example, let’s say Instagram is the platform that works best for your business. If you’re spending time and…

Marketing Nightmares That’ll Haunt You

Have you ever been slowly drifting off to sleep, or you’re lounging in bed on a Sunday morning – when all of a sudden, your head jerks up from the pillow and your heart skips a beat! You think to yourself “Did I schedule that campaign? Send that link? Change that subject line?” These tiny…

Digital Marketing: Unhealthy Habits

Digital marketing is everywhere and used by almost everyone. Being successful at digital marketing doesn’t necessarily come from what you’ve learned. You can become successful by learning how to stop doing the things that are negatively impacting your goals and overall vision. Stopping these bad habits can be hard at first, and it’ll require you…